#1 live blogging software tool in Italy

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How It Works

1

Social Media Integration

You can allocate multiple users for your live blog (inviting them to participate) decide when you want to ‘go live’ (i.e. if an event you wish to live blog is in the future) and then get down to the all important posting of updates. If you’re a syndacation you can also run your own live event on different sites with the same content
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2

Monetization

LOA advertising platform enables you to monetize your live events by streaming your own custom ads (text or media). You can offer coupons, stream sponsor's ads, and more on a schedules you define (either time based or message frequency). Keep in mind, these are your ads and not 3rd party ads that can easily ruin a live event.
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3

Moderation

In order to protect your content and brand from those who want to cause havoc, LOA platform includes powerful moderation tools at your fingertips. View, select, and publish audience comments and Tweets that you find interesting.
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4

Share & Embed

There is support for embedding the live blog directly into your own site and also the ability to allow other sites to embed your live event. For premium customers there’s also the possibility to skin it with both a background image and or colour.
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5

More and more coming soon

Other features include the possibility to control comments from your visitors. Integration with Facebook is particularly impressive, as content can be shared from LOA back into Facebook or twitter – driving traffic to your live event.
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Edinet

LOA è sviluppato da Edinet, web company fondata nel 1996, attiva dal 2006 anche nel mondo dell’editoria sia direttamente, con le testate IVG.it e Genova24.it, sia indirettamente con molte testate come ad esempio Varesenews.it, Bergamonews.it e Riviera24.it.

Le prime testate ad utilizzare LOA.it sono state a marzo 2016 ilgiunco.net e arezzonotizie.it, due quotidiani leader nei rispettivi territori per penetrazione e numero di lettori.